Archive for July 2014

The Bass Diffusion Model and You (I’m talking to you writers) by Ben Wagner

In 1969, Purdue University marketing Professor Frank Bass published a paper entitled “A New Product Growth for Model Consumer Durables” (typo included) that defined a simple equation to describe the rate people adopt new products.  The underlying...

Ellen Dubin cast in new Sci-Fi series, Nobility

Congratulations to ScriptWrights actress Ellen Dubin! She’s cast, along with Star Trek’s Walter Koenig and Hellboy’s Doug Jones, in the new sci-fi series, Nobility. Described as a “Firefly meets The Office,” the dramedy shoots...

Theme; The DieHard Essential by Craig Sabin

Theme is the most overlooked and misunderstood aspect of screenwriting. Even development executives and directors often fail to grasp its significance. So why is it so important? One need go no further than the “DieHard” franchise. Theme, for our...